Game theoretical models in new product development
Year of publication: |
2014
|
---|---|
Authors: | Cui, Zhijian ; Finkelstein, Marc-Elliot |
Published in: |
Cu - Hi. - Hershey, Pa. : Business Science Reference. - 2014, p. 1047-1056
|
Subject: | Spieltheorie | Game theory | Produktentwicklung | New product development | Innovation |
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