Gamification and social media as tools for tourism promotion
Year of publication: |
2015
|
---|---|
Authors: | Kachniewska, Magdalena |
Published in: |
Handbook of research on effective advertising strategies in the social media age. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-8125-5. - 2015, p. 17-51
|
Subject: | Online-Marketing | Internet marketing | Computerspiel | Video game | Tourismusmarketing | Tourism marketing |
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