Gaming with Mr. Slot or gaming the slot machine? : power, anthropomorphism, and risk perception
Year of publication: |
2011
|
---|---|
Authors: | Kim, Sara ; McGill, Ann L. |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 38.2011/12, 1, p. 94-107
|
Subject: | Konsumentenverhalten | Consumer behaviour | Automat | Macht | Power | Risikopräferenz | Risk attitude | USA | United States |
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