Ganzheitliche Marketing-Kontrolle
Franz Böcker
| Year of publication: |
1991
|
|---|---|
| Authors: | Böcker, Franz |
| Published in: |
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung. - München : Beck, ISSN 0340-1650, ZDB-ID 120285-6. - Vol. 20.1991, 3, p. 106-113
|
| Subject: | Marketingmanagement | Marketing management | Controlling | Management control | Theorie | Theory |
| Extent: | Graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001100068