Gastro-anomie and the diet making nexus: The social construction of health foods in The Australian Women’s Weekly over half a century

The social construction of health food over half a century in magazine advertising in the Australian context is examined using documentary evidence and a socio-historical perspective. This paper explores the idea that health foods have over the years been socially constructed by multiple institutional players. Using a socio-historical analysis of one popular magazine, namely The Australian Women’s Weekly and advertising (as the overt manifestation of market forces) specifically we try to identify possible actors.