Gauging customers' negative disconfirmation in online post-purchase behaviour: The moderating role of service recovery
Year of publication: |
2022
|
---|---|
Authors: | Mazhar, Muhammad ; Ting, Ding Hooi ; Abbasi, Amir Zaib ; Nadeem, Muhammad Aamir ; Abbasi, Haider Ali |
Published in: |
Cogent Business & Management. - ISSN 2331-1975. - Vol. 9.2022, 1, p. 1-23
|
Publisher: |
Abingdon : Taylor & Francis |
Subject: | repurchase intention | negative disconfirmation | Online shopping | service recovery | switching intention |
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