Gauging foreign product promotion
Year of publication: |
1972
|
---|---|
Authors: | Anderson, W. T. ; Cunningham, Wiliam H. |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 12.1972, 1, p. 29-34
|
Subject: | Marktforschung | Vereinigte Staaten |
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