Gender and automobility : selling cars to American women after the Second World War
Year of publication: |
2011
|
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Authors: | Walsh, Margaret |
Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 31.2011, 1, p. 57-72
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Subject: | Kfz-Gewerbe | Automotive services industry | Werbung | Advertising | Zielgruppe | Target group | Frauen | Women | USA | United States | 1945-1990 |
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