Gender and hedonic usage motive differences in social media site usage behavior
Jeen-Su Lim, John H. Heinrichs, and Kee-Sook Lim
| Year of publication: |
2017
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|---|---|
| Authors: | Lim, Jeen-su ; Heinrichs, John H. ; Lim, Kee-Sook |
| Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 30.2017, 3, p. 161-173
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| Subject: | Gender | usage behavior | social media usage | hedonic usage motive | involvement | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Geschlecht | Motivation | Mediennutzung | Media usage |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08911762.2017.1308615 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011779437