Gender difference in customer satisfaction and brand loyalty towards banking services
Manish Mittal, Shruti Agrawal and Ratish Gupta
| Year of publication: |
2019
|
|---|---|
| Authors: | Mittal, Manish ; Agrawal, Shruti ; Grupta, Ratish |
| Published in: |
The IUP journal of marketing management : IJMM. - Hyderabad : IUP Publ., ISSN 0972-6845, ZDB-ID 2615477-8. - Vol. 18.2019, 1, p. 23-38
|
| Subject: | Kundenzufriedenheit | Customer satisfaction | Geschlecht | Gender | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Bankgeschäft | Banking services | Bank |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012009727