GENDER DIFFERENCES IN ENTREPRENEURIAL RELATIONSHIPS WITHIN THE FRANCHISE CONTEXT

This study examines how entrepreneurial relationship variables such as trust, conflict, interpersonal justice (IJ) and satisfaction differ among a group of male and female franchisees. Results suggest differences exist between these two groups in relation to conflict, IJ and trust with their franchisor. These results are consistent with research on feminine gender roles and research that suggests female entrepreneurs are more relationship oriented throughout the entrepreneurial process. The results further make a case for the importance of empirically examining different entrepreneurial relationship variables in future research on gender and entrepreneurship, and illustrate the power of the franchising business model in breaking down potential barriers of gender discrimination for female entrepreneurs.