Gender Differences in Information Processing Strategies: An Empirical Test of the Selectivity Model in Advertising Response
Year of publication: |
1995
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Authors: | Darley, William K. ; Smith, Robert E. |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa : Taylor & Francis, ISSN 0091-3367, ZDB-ID 4351927. - Vol. 24.1995, 1, p. 41-56
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