Gender differences in millennial consumers of Latin America associated with conspicuous consumption of new luxury goods
Year of publication: |
2023
|
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Authors: | Barrera Verdugo, Gustavo ; Ponce, Héctor R. |
Published in: |
Global business review. - New Delhi [u.a.] : SAGE Publ., ISSN 0973-0664, ZDB-ID 2211884-6. - Vol. 24.2023, 2, p. 229-242
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Subject: | Millennial generation | conspicuous motivation | new luxury | gender | bandwagon effect | snob effect | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Nachfrageinterdependenz | Interdependent preferences | Geschlecht | Gender | Lateinamerika | Latin America | Altersgruppe | Age group |
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