Gender differences in online customer satisfaction : the asymmetric and nonlinear effect
Year of publication: |
July-September 2018
|
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Authors: | Kincl, Tomáš ; Štrach, Pavel |
Published in: |
Services marketing quarterly. - New York, NY : Haworth Press, ISSN 1533-2969, ZDB-ID 2050792-6. - Vol. 39.2018, 3, p. 157-174
|
Subject: | Customer satisfaction | gender | asymmetric effect | nonlinearity | website quality | Kundenzufriedenheit | Geschlecht | Gender | Website | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality |
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