Gender Differences In Reaction To Enforcement Mechanisms : A Large-Scale Natural Field Experiment

We followed 58,345 borrowers from a peer-to-peer lending platform to study how females and males react to enforcement mechanisms differently. In the experiment, borrowers were randomized into treatments where they received different text messages urging for timely repayment if they had loans due the “next day”. Compared to a reminder message, the messages inducing social pressures and financial incentives reduced the overdue rate for both genders. However, females were more responsive to messages producing social pressures, while males were more responsive to financial incentives. The results imply the potential importance of a gender-dependent mechanism to enhance compliance