Gender identity salience and perceived vulnerability to breast cancer
Stefano Puntoni, Steven Sweldens, and Nader T. Tavassoli
| Year of publication: |
2011
|
|---|---|
| Authors: | Puntoni, Stefano ; Sweldens, Steven ; Tavassoli, Nader T. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 48.2011, 3, p. 413-424
|
| Subject: | Krebskrankheit | Cancer | Frauen | Women | Persönlichkeitspsychologie | Personality psychology | Geschlecht | Gender | Social Marketing | Social marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009161375