Gender Jenga : the role of advertising in gender stereotypes within educational and non-educational games
Year of publication: |
2013
|
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Authors: | Bush, Bianca ; Furnham, Adrian |
Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1747-3616, ZDB-ID 2253499-4. - Vol. 14.2013, 3, p. 216-229
|
Subject: | Children (age groups) | Advertising | Games | Advertising effectiveness | Gender | Stereotyping | Geschlecht | Werbung | Werbewirkung | Advertising effects | Experiment | Kinder | Children | Spieltheorie | Game theory | Geschlechterforschung | Gender studies |
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