Gender-related reactions to gratuitous sex appeals in advertising
Year of publication: |
2008
|
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Authors: | Sengupta, Jaideep ; Dahl, Darren W. |
Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 18.2008, 1, p. 62-78
|
Subject: | Werbepsychologie | Psychology of advertising | Sexualität | Sexuality | Konsumentenverhalten | Consumer behaviour | Geschlecht | Gender |
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