Gender stereotypes in television advertising in the Middle East : time for marketers and advertisers to step up
Year of publication: |
2020
|
---|---|
Authors: | Khalil, Ali ; Dhanesh, Ganga S. |
Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 63.2020, 5, p. 671-679
|
Subject: | Advertising | Arab countries | Gender roles | Gender stereotypes | Middle East | Television advertisements | Mittlerer Osten | Fernsehwerbung | Television advertising | Geschlecht | Gender | Arabische Staaten | Werbung | Werbewirkung | Advertising effects |
-
A longitudinal content analysis of gender portrayal in Belgian television advertising
Verhellen, Yann, (2016)
-
Tsichla, Eirini, (2016)
-
Bakir, Aysen, (2013)
- More ...
-
The determinants of internet risk disclosure : empirical study of Egyptian listed companies
Khalil, Ali, (2017)
-
The determinants of internet risk disclosure: empirical study of Egyptian listed companies
Khalil, Ali, (2017)
-
Dhanesh, Ganga S., (2014)
- More ...