Gendered perceptions of experiential value in using web-based retail channels
Year of publication: |
2007
|
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Authors: | Andrews, Lynda ; Kiel, Geoffrey C. ; Drennan, Judy ; Boyle, Maree ; Weerawardena, Jay |
Publisher: |
Emerald Group Publishing Ltd |
Subject: | COMMERCIAL SERVICES | Internet Shopping | Consumer Behavior | Gender | Perception | Consumption |
Type of publication: | Article |
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Notes: | DOI:10.1108/03090560710737660 Andrews, Lynda, Kiel, Geoffrey C., Drennan, Judy, Boyle, Maree, & Weerawardena, Jay (2007) Gendered perceptions of experiential value in using web-based retail channels. European Journal of Marketing, 41(5/6), pp. 640-668. QUT Business School; School of Advertising, Marketing and Public Relations |
Source: | BASE |
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