General living systems theory and marketing : a framework for analysis
R. Eric Reidenbach and Terence A. Oliva
| Year of publication: |
1981
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|---|---|
| Authors: | Reidenbach, R. Eric ; Oliva, Terence A. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 45.1981, 4, p. 30-37
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| Subject: | Marktforschung |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002696194