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Brandchild : remarkable insights into the minds of today's global kids and their relationships with brands
Lindstrøm, Martin, (2003)
Using operational excellence as a competitive advantage: Tesco
Seybold, Patricia B., (2004)
Marken-Kids : Neues über die Erlebniswelt und das Markenbewusstsein der 8- bis 14-Jährigen
Lindstrom, Martin, (2003)