Generalizability theory : a comprehensive method for assessing and improving the dependability of marketing measures
Year of publication: |
1987
|
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Authors: | Rentz, Joseph Ollie |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 24.1987, 1, p. 19-28
|
Subject: | Marketing | Statistische Methodenlehre | Statistical theory |
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