Generalizing from negative experiences
Year of publication: |
2009
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Authors: | Vanhouche, Wouter ; Alba, Joseph W. |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 26.2009, 3, p. 238-245
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