Generating and sustaining value through guided tour experiences' co-creation at heritage visitor attractions
Kamila Bezova and Iride Azara
Year of publication: |
2021
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Authors: | Bezova, Kamila ; Azara, Iride |
Published in: |
Tourism planning & development. - Abingdon : Routledge Taylor & Francis Group, ISSN 2156-8324, ZDB-ID 2628517-4. - Vol. 18.2021, 2, p. 226-244
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Subject: | co-production | guided tours | heritage tourism | Value co-creation | visitor attractions | visitor experiences | Urlaubsverhalten | Holiday behaviour | Kulturgüter | Cultural heritage | Tourismus | Tourism | Tourismuswirtschaft | Tourism industry | Betriebliche Wertschöpfung | Value creation | Kundenintegration | Customer integration | Destinationsmanagement | Destination management | Tourismusmarketing | Tourism marketing |
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