Generating intrinsic customer value : examples from Wal-Mart
Candice Hollenbeck; George M. Zinkhan; Jens Keller
| Year of publication: |
2006
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| Authors: | Hollenbeck, Candice ; Zinkhan, George M. ; Keller, Jens |
| Published in: |
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen. - Wiesbaden : Gabler/GWV-Fachverl., ISSN 0254-9697, ZDB-ID 614123-7. - Vol. 23.2006, 3, p. 16-20
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| Subject: | Wal-Mart Stores | Markenimage | Brand image | Einzelhandel | Retail trade | USA | United States | Kundenwert | Customer value | Discounter | Discounters |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003358194