Generation 50plus und Social Media : ein Widerspruch?
Helmut Muthers und Florian Schwarzbauer
| Year of publication: |
2010
|
|---|---|
| Authors: | Muthers, Helmut ; Schwarzbauer, Florian |
| Published in: |
Bank-Praktiker : rechtssicher, revisionsfest, risikogerecht. - Heidelberg : Finanz-Colloquium Heidelberg, ISSN 1861-4884, ZDB-ID 2212630-2. - 2010, 11, p. 416-420
|
| Subject: | Social Web | Social web | Online-Marketing | Internet marketing | Zielgruppe | Target group | Ältere Menschen | Elderly people | Bankmarketing | Bank marketing | Deutschland | Germany |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008737341