GENERATION Y AND CHOICE OF MOBILE SERVICE PROVIDER: A STUDY ON THEIR PURCHASING DECISIONS IN CHOOSING A MOBILE SERVICE PROVIDER
| Year of publication: |
2011-03
|
|---|---|
| Authors: | Evelyn Toh Bee Hwa Author_Email: toh.evelyn@taylors.edu.my ; Lee, Eva Lim Wei ; Cheng, Robin |
| Subject: | Generation Y | Customer loyalty | Influence | Marketing | Consumer behaviour |
| Extent: | application/pdf |
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| Series: | |
| Type of publication: | Book / Working Paper |
| Notes: | Published in 2nd ICBER 2011 Proceeding, March 2011 Number 2011-226 |
| Classification: | M0 - Business Administration and Business Economics; Marketing; Accounting. General |
| Source: |
Persistent link: https://www.econbiz.de/10010535866