Generation impact : how next gen donors are revolutionizing giving

"When Generation Impact was first published in October of 2017, we said we wanted to "pull back the curtain" to reveal the aspirations and inclinations of the next generation of major donors - a group with unprecedented resources and ardent ambitions that we predicted would become the most significant philanthropists ever. While many had written and talked about these donors, and most believed they needed to understand them better, few had talked with them. Our research was the first of its kind to listen to next gen donors and report in their own words why and how they want to give, as well as where they plan to take philanthropy in the future."