Generation Z's perception of privacy on social media : examining the impact of personalized advertising, interpersonal relationships, reference group dynamics, social isolation, and anxiety on self-disclosure willingness
Zoltán Rózsa, Lucia Ferenčáková, David Zámek, Jana Firstová
| Year of publication: |
2024
|
|---|---|
| Authors: | Rózsa, Zoltán ; Ferenčáková, Lucia ; Zámek, David ; Firstová, Jana |
| Subject: | privacy on social media | personalized advertising | self-disclosure | privacy calculus theory | Social Web | Social web | Datenschutz | Data protection | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Soziale Beziehungen | Social relations |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.24136/oc.2956 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014521315