Generation Y's positive and negative eWOM : use of social media and mobile technology
Tingting (Christina) Zhang, Behzad Abound Omran and Cihan Cobanoglu
| Year of publication: |
2017
|
|---|---|
| Authors: | Zhang, Tingting ; Omran, Behzad Abound ; Cobanoglu, Cihan |
| Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-6119, ZDB-ID 1161434-1. - Vol. 29.2017, 2, p. 732-761
|
| Subject: | Service recovery | Generation Y | eWOM | Social media | Service failure | Mobile technology | Social Web | Social web | Mobilkommunikation | Mobile communications | Virales Marketing | Viral marketing | Beschwerdemanagement | Complaint management | Online-Marketing | Internet marketing | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJCHM-10-2015-0611 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011687713