Generation Z female consumers' preferences for swimwear products with sustainability-relevant attributes
Jitong Li and Karen K. Leonas
| Year of publication: |
2022
|
|---|---|
| Authors: | Li, Jitong ; Leonas, Karen K. |
| Published in: |
Journal of global fashion marketing : JGfM. - [Abingdon, Oxon] : Routledge, Taylor & Francis, ISSN 2325-4483, ZDB-ID 2669285-5. - Vol. 13.2022, 1, p. 44-60
|
| Subject: | conjoint analysis | consumer preferences | Gen Z | sustainability | Swimwear | Conjoint-Analyse | Conjoint analysis | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/20932685.2021.1960580 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012803173