Generation Z marketing and management in tourism and hospitality : the future of the industry
Nikolaos Stylos, Roya Rahimi, Bendegul Okumus, Sarah Williams, editors
| Year of publication: |
[2021]
|
|---|---|
| Other Persons: | Stylos, Nikolaos (ed.) ; Rahimi, Roya (ed.) ; Okumus, Bendegul (ed.) ; Williams, Sarah (ed.) |
| Publisher: |
Cham, Switzerland : Palgrave Macmillan |
| Subject: | Tourismuswirtschaft | Tourism industry | Tourismusmarketing | Tourism marketing | Generation Z | Urlaubsverhalten | Holiday behaviour | Tourismusmanagement | Tourism management | Generation | Jahrgang | Geschichte 1995-2010 |
| Description of contents: | Table of Contents [gbv.de] |
| Published items: |
12 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | xxx, 332 Seiten Illustrationen 21 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung |
| Language: | English |
| ISBN: | 978-3-030-70694-4 ; 978-3-030-70695-1 |
| Other identifiers: | 10.1007/978-3-030-70695-1 [DOI] |
| Classification: | Erholung, Tourismus: Allgemeines ; Urlaubsgestaltung, Urlaubsreiseverhalten ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012515979