Generational and Regional Differences in Media Consumption Patterns of Chinese Generation X Consumers
Year of publication: |
2006
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Authors: | Dou, Wenyu ; Wang, Guangping ; Zhou, Nan |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa : Taylor & Francis, ISSN 0091-3367, ZDB-ID 4351927. - Vol. 35.2006, 2, p. 101-110
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