Generations X and Y Attitude Towards Controversial Advertising
Year of publication: |
2013
|
---|---|
Authors: | Ting, Hiram |
Other Persons: | Ernest (contributor) |
Publisher: |
[2013]: [S.l.] : SSRN |
Subject: | Werbung | Advertising | Werbewirkung | Advertising effects | Meinung | Opinion | Konsumentenverhalten | Consumer behaviour | Theorie | Theory |
Extent: | 1 Online-Ressource (17 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Asian Journal of Business Research, Vol. 2, No. 2, 2012 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2012 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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