Generic advertising and product differentiation
Year of publication: |
2002
|
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Authors: | Crespi, John M. ; Marette, Stéphan |
Published in: |
American journal of agricultural economics. - Cary, NC : Oxford University Press, ISSN 0002-9092, ZDB-ID 218188-5. - Vol. 84.2002, 3, p. 691-701
|
Subject: | Kalifornien | California | Werbung | Advertising | Markenartikel | Brand | Produktdifferenzierung | Product differentiation | Theorie | Theory | Obst | Fruit |
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