Generic Advertising and Product Differentiation Revisited
Year of publication: |
2007
|
---|---|
Authors: | Crespi, John |
Published in: |
Journal of Agricultural & Food Industrial Organization. - Berkeley Electronic Press. - Vol. 5.2007, 1, p. 1153-1153
|
Publisher: |
Berkeley Electronic Press |
Subject: | generic advertising | commodity promotion | product differentiation | checkoffs |
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