Generic advertising in markets with informative brand advertising
Kosin Isariyawongse; Yasushi Kudo; Victor J. Tremblay
| Year of publication: |
2009
|
|---|---|
| Authors: | Isariyawongse, Kosin ; Kudo, Yasushi ; Tremblay, Victor J. |
| Published in: |
Journal of agricultural & food industrial organization. - Berlin : De Gruyter, ISSN 1542-0485, ZDB-ID 2113270-7. - Vol. 7.2009, 1, p. 1-20
|
| Subject: | Werbung | Advertising | Markenführung | Brand management | Theorie | Theory | Markenartikel | Brand | Produktdifferenzierung | Product differentiation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Systemvoraussetzungen: Acrobat Reader |
| Other identifiers: | 10.2202/1542-0485.1244 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009511093