Generic and branded pharmaceutical pricing : competition under switching costs
Year of publication: |
2023
|
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Authors: | Janssen, Aljoscha |
Published in: |
The economic journal : the journal of the Royal Economic Society. - Oxford : Oxford University Press, ISSN 1468-0297, ZDB-ID 1473822-3. - Vol. 133.2023, 653, p. 1937-1967
|
Subject: | Wechselverhalten | Switching behaviour | Preiswettbewerb | Price competition | Markenartikel | Brand | Generika | Generic drugs | Arzneimittel | Pharmaceuticals | Pharmaindustrie | Pharmaceutical industry | Arzneimittelmarkt | Pharmaceutical market | Markenführung | Brand management | Theorie | Theory | Wettbewerb | Competition |
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