Geographic scope of operations by multinational companies : an exploratory study of regional and global strategies
B. Elango
| Year of publication: |
2006
|
|---|---|
| Authors: | Elango, B. |
| Published in: |
International marketing ; Vol. III. - London [u.a.] : SAGE. - 2006, p. 355-371
|
| Subject: | Multinationales Unternehmen | Transnational corporation | Globalisierung | Globalization | Strategisches Management | Strategic management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003410926