Geographical information systems-based marketing decisions : effects of alternative visualizations on decision quality
Year of publication: |
2010
|
---|---|
Authors: | Ozimec, Ana-Marija ; Natter, Martin ; Reutterer, Thomas |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 74.2010, 6, p. 94-110
|
Subject: | Marketingmanagement | Marketing management | Visualisierung | Visualization | Geoinformationssystem | Geographic information system |
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