Geography as branding : descriptive evidence from Taobao
Year of publication: |
2021
|
---|---|
Authors: | Chintagunta, Pradeep K. ; Chu, Junhong |
Published in: |
Quantitative marketing and economics : QME. - Dordrecht : Springer Science + Business Media B.V., ISSN 1573-711X, ZDB-ID 2108674-6. - Vol. 19.2021, 1, p. 53-92
|
Subject: | Geographic associations | Place marketing | Location branding | Country-of-origin effect | Reputation mechanism | Asymmetric geographic preferences | Peer-to-peer platforms | Trust | Socioeconomic and cultural similarity | Herkunftsbezeichnung | Designation of origin | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Reputation | Markenimage | Brand image | Standortmarketing | Vertrauen | Confidence | Wirtschaftsgeographie | Economic geography |
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