Geography as Branding : Descriptive Evidence from Taobao
Year of publication: |
[2021]
|
---|---|
Authors: | Chintagunta, Pradeep K. ; Chu, Junhong |
Publisher: |
[S.l.] : SSRN |
Subject: | China | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenführung | Brand management |
Extent: | 1 Online-Ressource (45 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Quantitative Marketing and Economics 2021 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments September 5, 2020 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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