Geomarketing models in supermarket location strategies
Year of publication: |
December 2016
|
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Authors: | Baviera-Puig, Amparo ; Buitrago-Vera, Juan ; Escriba-Perez, Carmen |
Published in: |
Journal of business economics and management. - Vilnius : VTGU Press Technika, ISSN 1611-1699, ZDB-ID 2208925-1. - Vol. 17.2016, 6, p. 1205-1221
|
Subject: | geomarketing | retail location theory | geographic information systems (GIS) | multiplicative competitive interaction model (MCI) | business planning | trade area | neural networks | spatial organization | Einzelhandelsstandort | Retail location | Neuronale Netze | Neural networks | Lebensmitteleinzelhandel | Food retailing | Standorttheorie | Location theory | Geoinformationssystem | Geographic information system | Betriebliche Standortwahl | Firm location choice | Informationssystem | Information system | Regionalökonomik | Regional economics |
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