Geomarketing : tool for consumer spending estimation in the Czech tourism & hospitality market
Year of publication: |
2019
|
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Authors: | Dušek, Radim ; Štumpf, Petr ; Vojtko, Viktor |
Published in: |
Global business and finance review. - Seoul : People & Global Business Association, ISSN 2384-1648, ZDB-ID 2839730-7. - Vol. 24.2019, 1, p. 14-26
|
Subject: | Geomarketing | SMEs | Consumer Behaviour | Tourism | Hospitality | GIS software | Tschechien | Czech Republic | Tourismus | Konsumentenverhalten | Consumer behaviour | KMU | SME | Gastgewerbe | Hospitality industry | Krankenhaus | Hospital | Privater Konsum | Private consumption | Tourismuswirtschaft | Tourism industry |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.17549/gbfr.2019.24.1.14 [DOI] hdl:10419/224413 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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