German approaches to business-to-business marketing theory: origins and structure
| Year of publication: |
2002
|
|---|---|
| Authors: | Kleinaltenkamp, Michael ; Jacob, Frank |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 55.2002, 2, p. 149-156
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