German Social Media Consumer Report 2012/2013

Our data from 1600 German Internet users reveals three major social media-induced trends in German society. First, for social media, “infancy” is over! In 2012, social media became mainstream and are now heavily used by all strata of the German population. No matter what age, educational background, or income, and no matter where in Germany they live, everyone uses social media. Second, people have started to use social media to improve major aspects of their daily lives, including those which affect businesses.Third, companies have not fully adapted to this change in society yet