Germinating seeds in dry soil : examining the process of frugal innovation in micro- and small-enterprises at the base of the pyramid
Year of publication: |
2022
|
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Authors: | Borchardt, Miriam ; Chiappetta Jabbour, Charbel José ; Belém, José de Figueiredo ; Mani, Venkatesh ; Pereira, Giancarlo Medeiros ; Ritter, Ágata Maitê |
Published in: |
European business review. - Bradford : Emerald, ISSN 1758-7107, ZDB-ID 2025931-1. - Vol. 34.2022, 3, p. 297-320
|
Subject: | Base of the pyramid | Bricolage | Business model | Ecosystem | Entrepreneurship | Frugal innovation | Geschäftsmodell | Niedrigeinkommen | Low income | Innovationsmanagement | Innovation management | Entwicklungsländer | Developing countries | Innovation | Zielgruppe | Target group | Unternehmensgründung | Business start-up |
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