Gerontographics : life-stage segmentation for marketing strategy development
George P. Moschis
| Year of publication: |
1996
|
|---|---|
| Authors: | Moschis, George P. |
| Publisher: |
Westport, Conn. [u.a.] : Quorum Books |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVI, 172 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Notes: | Includes bibliographical references and index |
| ISBN: | 1-567-20062-1 |
| Source: |
Persistent link: https://www.econbiz.de/10004319755