Gesellschaftspolitische Relevanz imageinduzierender Konsumgüterwerbung
vorgelegt von Wolfgang Iffert
| Year of publication: |
1977
|
|---|---|
| Authors: | Iffert, Wolfgang |
| Subject: | Verbrauchsgüter | Werbung |
| Extent: | V, 206 S. 8° |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | German |
| Thesis: | Frankfurt am Main, Univ., Diss., 1977 |
| Notes: | Literaturverz. S. 187 - 206 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000001909